SEO or search engine optimization is the backbone of the internet and how websites are constructed. Search engines uses “crawlers” index websites on the World Wide Web and keep their indexes updated. Crawling is the process of reading and cataloguing websites on the internet. This fast paced, dynamic field is how websites are ranked by search engines. With search engines making up majority of all internet traffic and how users get to websites. The quality of your websites content and metrics is how crawlers determine how search engines show results for a specific search.

Inside of the realm of SEO, there are two types of SEO (organic or natural and paid). Organic or natural means that the results are from website itself, meaning from the content of the website and not from paid or sponsored results. Paid SEO involves different set of strategies or tactics, as well as payment. Both have there place in the internet, but understanding both and covering the bases of organic or natural SEO is the best way to increase visibility.

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